Reliable Access at Any Height — Without the Hassle

## Introduction

DSW CLEANING LTD (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your information when you use our website: cherrypickerhirelondon.com

It also explains your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, submitting an enquiry or contacting us, you agree to the practices described in this Privacy Policy.

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# 1. Who We Are

Business Name: DSW CLEANING LTD
Trading Name: Cherry Picker Hire London

Address:
78 – 82 Lind Road
G/floor rear
Sutton
London
SM1 4PL

Email:
[privacy@cherrypickerhirelondon.com]

We are the data controller responsible for your personal information.

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# 2. What Information We Collect

Depending on how you use our website or contact us, we may collect and process the following information:

## Information You Provide Directly

When submitting quote requests, enquiries or contacting us, we may collect:

* Name
* Email address
* Telephone number
* Company name
* Property or site address
* Postcode
* Job descriptions
* Uploaded photos or documents
* Access information
* Any other information you choose to provide

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## Uploaded Images & Documents

Our enquiry forms may allow users to upload:

* Property photos
* Site images
* Access photos
* Documents relating to the work

These uploads help us:

* Assess access feasibility
* Plan safe setup
* Estimate equipment requirements
* Confirm pricing and availability
* Reduce delays or failed visits

You should avoid uploading unnecessary personal or sensitive information within files or images where possible.

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## Communications Data

If you contact us by:

* Phone
* SMS
* WhatsApp
* Email
* Website forms

We may store records of those communications for:

* Customer service
* Quotation purposes
* Job planning
* Legal and compliance purposes
* Internal record keeping

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## Technical & Usage Information

When you use the website, we may automatically collect:

* IP address
* Browser type
* Device information
* Pages visited
* Time spent on pages
* Referring website information
* Approximate location data
* Website interaction data

This information is collected using analytics and tracking technologies.

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# 3. How We Use Your Information

We use your information for legitimate business purposes including:

## Providing Quotes & Services

* Responding to enquiries
* Assessing access requirements
* Confirming feasibility
* Planning work
* Arranging site visits
* Providing pricing and availability

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## Customer Communication

We may contact you regarding:

* Quotes
* Availability
* Job planning
* Follow-up communication
* Service updates
* Access requirements

Communication may occur by:

* Email
* Telephone
* SMS
* WhatsApp

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## Website Improvement & Analytics

We use analytics tools to:

* Understand website performance
* Improve usability
* Measure conversions
* Improve service pages and user experience
* Monitor website traffic and enquiries

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## Legal, Insurance & Safety Purposes

We may process information where necessary for:

* Health & safety planning
* Insurance purposes
* Legal obligations
* Licensing requirements
* Compliance with local authority rules
* Dispute resolution
* Fraud prevention

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## Marketing Communications

If you choose to subscribe or opt in, we may send:

* Service updates
* Promotional emails
* Business updates
* Relevant marketing content

You can unsubscribe at any time using the unsubscribe link or by contacting us directly.

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# 4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

## Legitimate Interests

To:

* Operate and improve our business
* Respond to enquiries
* Provide quotes
* Manage customer relationships
* Improve website performance

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## Contractual Necessity

Where processing is necessary to:

* Provide requested services
* Arrange work
* Communicate regarding jobs or enquiries

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## Consent

Where you:

* Subscribe to marketing communications
* Accept cookies
* Submit optional information

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## Legal Obligations

Where required for:

* Insurance
* Tax and accounting
* Health & safety compliance
* Licensing requirements
* Legal claims or disputes

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# 5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies.

These may include:

* Essential website cookies
* Analytics cookies
* Performance cookies
* Marketing or advertising cookies

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## Analytics & Tracking Services

We may use services including:

* Google Analytics
* Google Search Console
* Google Ads

These tools help us understand:

* Website traffic
* User behaviour
* Marketing effectiveness
* Conversion activity

Some services may use cookies or tracking technologies to measure advertising performance.

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## Cookie Consent

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can also control cookies through your browser settings.

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# 6. Third-Party Services

We may use trusted third-party providers to help operate our business and website.

These may include:

* Website hosting providers
* CRM systems
* Email communication platforms
* Analytics providers
* Advertising platforms
* Form processing services
* Cloud storage providers

Third parties only receive information necessary for their services and are expected to protect your data appropriately.

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# 7. Embedded Content

Pages on this website may include embedded content such as:

* YouTube videos
* Maps
* External media

Embedded content from third-party websites may collect data in the same way as if you visited those websites directly.

We are not responsible for the privacy practices of third-party websites.

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# 8. How Long We Keep Your Information

We retain personal data only for as long as reasonably necessary for:

* Business purposes
* Legal obligations
* Insurance requirements
* Tax/accounting obligations
* Dispute resolution
* Health & safety records

Enquiry information may be retained for internal records and future service follow-up unless deletion is requested where legally applicable.

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# 9. Sharing Your Information

We do not sell your personal data.

However, we may share information where necessary with:

* Employees or contractors
* CRM providers
* Website service providers
* IT providers
* Insurers
* Professional advisers
* Local authorities where required for licensing or compliance
* Legal or regulatory authorities where legally required

Information is shared only where necessary and appropriate.

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# 10. Data Security

We take reasonable technical and organisational measures to protect your information.

This includes:

* Secure website technologies
* Restricted access to data
* Password-protected systems
* Security monitoring
* Controlled access to uploaded files and enquiries

However, no online transmission or storage method is completely secure, and we cannot guarantee absolute security.

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# 11. International Data Transfers

Some third-party providers may store or process information outside the United Kingdom.

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

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# 12. Your Rights Under UK GDPR

You may have the right to:

* Access your personal data
* Correct inaccurate data
* Request deletion of your data
* Restrict processing
* Object to processing
* Withdraw consent
* Request transfer of your data
* Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact:

[privacy@cherrypickerhirelondon.com]

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# 13. Children’s Privacy

This website and our services are not intended for children under 18.

We do not knowingly collect personal information from children.

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# 14. External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

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# 15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated effective date.

We recommend checking this page periodically.

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# 16. Contact Us

If you have questions regarding this Privacy Policy or how your data is handled, contact:

DSW CLEANING LTD

78 – 82 Lind Road
G/floor rear
Sutton
London
SM1 4PL

Email:
[privacy@cherrypickerhirelondon.com]

Website:
https://cherrypickerhirelondon.com/

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# 17. Complaints

If you believe your data protection rights have been breached, you may contact the UK Information Commissioner’s Office (ICO):

https://ico.org.uk/

We would, however, appreciate the opportunity to address your concerns first.